Tuesday, December 11, 2012

XTS and ATS Drive Cadillac Momentum

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Cadillac’s new ATS sport sedan and XTS luxury sedan drove a 30 percent increase in total November sales with strong performances on both U.S. coasts. Retail sales were up 23 percent in California and 37 percent in the Northeast.

Retail sales of the all-new compact ATS increased 87 percent in November compared to October, and half of its buyers came from competing brands.

In November, ATS was named Vehicle of the Year Award by the Motor Press Guild, the largest association of automotive journalists, following accolades from Popular Mechanics and Esquire.

The XTS is a new formula for large luxury, with 96 percent of its sales coming from retail buyers. It is the first car to feature CUE, Cadillac’s new system for connectivity and control that is a finalist for AOL Autos’ Technology of the Year Award.

“The new ATS and XTS elevate and expand our portfolio,” said Chase Hawkins, vice president of Cadillac U.S. sales. “This is driving new buyers to our showrooms, which also benefits existing models like the SRX crossover.”

The SRX had its best November sales month ever, up 13 percent over the previous year.

November marked the sixth consecutive month of sales growth for Cadillac, and was the best November since 2007.

(Courtesy of Cadillac Media)

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